Since Aberdeen Asset Management began its title sponsorship of Cowes Week in 2011, Shirley has been involved as Aberdeen’s sailing ambassador. As a well-known and respected face of British sailing, Shirley is the ideal person to front Aberdeen’s guest hospitality programme and sailing related media work.
Aberdeen Asset Management has a long-standing heritage in British sailing and identifies with many of the characteristics of successful sailing; collaboration, accuracy and knowledge.
Martin Gilbert, Chief Executive of Aberdeen Asset Management said: “Aberdeen Asset Management Cowes Week is a fantastic event and we are thrilled to have Shirley on board as our global sailing ambassador.”
Aberdeen participates in sponsorships where it can become actively involved and make a difference to an event, individual or team, and its involvement as title sponsor of Cowes Week is a practical one; growing what is already the UK’s biggest sailing regatta, enhancing the event experience for both sailors and spectators and helping to reduce entry fees and costs.
Aberdeen Asset Management Cowes Week 2012 © Getty Images